Woody Allen’s 40th film as a writer/director has just been released, the wine equivalent of producing 40 vintages in a row, from 1969-2009.
Whether with movies or wine, not all are going to be great, some might even be downright bad.
And yet, to paraphrase Woody at the end of his masterpiece, Annie Hall, as with love, we keep coming back again and again because we need the experience to survive.
We have a longstanding opening night Woody ritual with another couple that dates back at least as far as Manhattan Murder Mystery (1993). And over the years I’ve been very forgiving of his films, finding his work on the worst day better than the majority toiling away in Hollywood. Up until Friday night.
To put it in perspective, I’ve haven’t squirmed this much in my seat since my kindergarten graduation (1971).
On the surface it should have been a winner. Woody being channeled by another comedic favorite of mine, Larry David. Unfortunately the set up is contrived, the dialogue (always a plus in Woody’s films) feels stilted, forced and unbelievable and there’s nothing to engage us, not even a return to the streets of New York, something that in many past films has made me question why I ever left the city for California.
Still the movie did good business in select cities, proving there are others like me who give him the benefit of the doubt because he has entertained us so much in the past. It also proves that critics play little if no role in people paying money to see his films. It’s this way with wine sometimes, and for the better.
Some filmmakers and winemakers deserve our time and money because they are good at what they do. And just as a story can be flawed for many reasons, so too can a wine in a given vintage. Which is not to say that critics do not have their place in the equation.
But in the end, we as consumers have to make our own choices, if only for the chance to see another Manhattan or drink another 1995 Rubicon (a wine produced, perhaps appropriately by another director responsible for some of the best and not so best movies of all time).
Being creative for a living is hard, and if you’re lucky you’ll have more hits than misses. But the goal, I think, is to be critic proof, that is to say forge such a strong bond with your audience that they’ll force you to keep trying to produce another masterpiece year after year, even if you fall short sometimes.
Because in wine, movies and love, “…we just need the eggs.”